Getting the buyers attention "ONLINE"
There is one basic principle that guides online marketing, regardless of the industy.
"A website is only as good as the traffic that comes to it."
As such, the goal of our online marketing is to get as many people as possible to visit your website. The more people that we can draw to your site, the more buyer leads will be generated for your home. That's the ultimate goal of all our marketing... find the buyers!
GOAL: Every single home listed by a Realtor in Canada ends up on this website at some point. Since it's the busiest real estate website in Canada, we need to make the most of this website for you. It's very easy to get lost in the crowd on www.MLS.ca
SOLUTION: Content is king. On MLS.ca we try to provide as many interactive "items" about your house as we possibly can. The more things people can do with your home, the more interested they'll be in your home. Think about it; how many times do you pass by the houses on MLS.ca that don't have photos?
GOAL: Let's be honest. When it comes to searching for something on the Internet, nobody is as big as Google. They process trillions of web searches, connecting the entire world with what they're looking for. According to Google, most people don't look past the 2nd page of results. Either they've already found what they're looking for... or they try a different search term.
SOLUTION: We want you to be on Google. It's that simple. But everyone wants to be on Google! But here's the thing... by having a dedicated domain name & website for your home, we are able to market your home directly in Google by itself. That's right... your home will appear DIRECTLY in the Google search! Now that's amazing!!
GOAL: Despite our best efforts, we cannot possibly hope to compete with the massive "portal websites" that exist today. LiveDeal.ca is one such site that has set it' sights on real estate in our area. They spend millions of dollars every year on promoting and marketing their website. We can't possibly hope to compete with that.
SOLUTION: If you can't beat 'em, join 'em! We have reached an agreement with LiveDeal.ca that advertises your home on their website. This takes their multi-million marketing power and turns it into a great advantage.
GOAL: Just like LiveDeal (above), Point2Homes.com is a massive real estate portal site that spends millions of dollars advertising and marketing itself. They are experts at positioning themselves in search engines, usually appearing on the first page of most search results.
SOLUTION: Your home is advertised here, with as much detail as possible. Those prospective buyers who want more information about your home can easily redirect to your website. Another great source of home buyers.
GOAL: Yet another massive portal website, ReMax.ca receives millions of visitors every month. These are visitors who are interested in real estate, which is why they're visiting the website of Canada's largest real estate company.
SOLUTION: We may sound redundant... these massive portal websites are crucial to getting your home in front of as many home buyers as we possibly can. This website is very successful in generating buyers for homes; that's why we take advantage of it!
GOAL: Like we said, exposure is key. The more high-traffic sites that your home appears on, the more likely we are to find good buyers for your home. Massive websites and webservers only get us part of the way there; it takes more localized sites to draw attention from local buyers as well.
SOLUTION: For more than 5 years, we've been marketing and promoting this website. Because of this, it sits at the top of many search engine results and is well known throughout the region as a great real estate website. Your home will appear here, helping us to further promote your home.
GOAL: Local websites draw local buyers. Since most homes sell to someone local, being advertised on local websites is very important. Makes sense.
SOLUTION: This is a website that is dedicated to St. Albert, St. Albert homes, and living in St. Albert. It is also well positioned in the search engines, once again giving you great exposure to the local online home buyers. If your home is in St. Albert, and you're not on this this website, then you may as well not be online.