Pricing your home is possibly the scarriest part of this entire process. Price it too high, and you may not be able to get your home sold. Price it too low, and you'll give away your hard earned equity.

So what's the right price? How do you pick it?

Our first step is to see what homes similar to yours have sold for recently. That provides us with a range of value for your home. That's what all Realtors do; it's called a "Comparable Market Evaluation".

The next step is where we differ from the rest.

The usual goal of Realtors is to price your home in the middle of that range so that your home sells quickly, which reduces their expenses in the sale. They also know that a quick sale gets noticed, which aids them in their goal of generating new business.

But what if we worked towards maximizing the value of your home in that range? That's what our marketing process is all about. Through our work, we will help you to present your home to the market so that it can sell for as much as possible. We can't change the range, but we can get you the most from that range.

With our help you can pick the right price, which should be higher than if you "go for average".